A practice built on judgement, conversation, and a clear point of view.
E-TB Global is an independent advisory firm helping ambitious brands plan, place, and measure their advertising with the patience of a consultancy and the discipline of a media buyer.
We work the way a strategy house works — diagnostic first, recommendation second, execution as a deliberate consequence. Each engagement is shaped around what the brand actually needs, not a fixed package.
A clear-eyed read of the category, audience, and the channels worth competing in — translated into a media plan a finance team can defend.
Hands-on stewardship of paid budgets across Google, Meta, TikTok and programmatic networks — with the same care a wealth advisor brings to a portfolio.
Briefs, scripts, and creative review for campaigns that look the part and earn their place in the feed. We commission, we don't manufacture in volume.
Independent measurement of what worked, what didn't, and what the numbers are quietly telling you. No vanity dashboards, no platform spin.
The work behind the advertising — what the brand stands for, who it's for, and the words it should and shouldn't use. Often where engagements begin.
"We don't sell media. We help our clients buy it well."
No proposal in the first meeting. The diagnosis comes before the plan.
The people you meet are the people who do the work. No handoff to a junior pod.
We measure in quarters, not days. Brands compound; ad accounts don't, on their own.
E-TB Global Trading Services Joint Stock Company was founded as an independent advertising practice — small by design, senior by composition, and unafraid to tell a client what isn't working.
Our work spans the disciplines an advertiser actually needs: a clear strategy, paid media that earns its keep, creative that reads as confident rather than loud, and measurement that doesn't flatter the report. We're equally at home with a regional brand finding its footing and an established business asking harder questions of its agency partners.
Tell us what you're working on, the budget you're considering, and what you'd like the next twelve months to look like. We reply within two working days — always from a partner.